Not Fade Away.

Yesterday I received an email from one of the owners of a local independent bookstore that my family loves to visit. Among the points covered in the email was the fact that "big businesses" like Target and Amazon were going to be selling selected big name books (i.e. the new Stephen King book) for under $10. This is designed to get people into the stores or the online shops to spend money on other items.
I've long known that this is how it works, especially at Target. They figure, if they can get you in there to get Up for only $15.99, they're going to keep you in there for other things.
The problem is this: I understand that everyone wants to save money. I understand that if you can get Steve's new book for $7.99 at Amazon, well, who doesn't want to save $28 or whatever the difference is? But...if you think about what's important to you (in my case, the independent bookstore) my spending my money at Amazon ultimately helps Amazon and no one else.
If I spend my money here, in my city, with an independent bookstore, most of that money stays here in my community. If I think that it's important for HAVE a place like my independent bookstore, I need to keep spending my money there. Sometimes I'm not going to be saving anything. Sometimes I'm going to be spending a lot more. But if I don't, they'll disappear and I won't be able to go there at all.
The email included a link to Project 3/50. The idea behind Project 3/50 is this: pick three independent businesses in your area that you believe you can't live without, and then spend $50 per month at those businesses. Total. Really, it's not that much. Maybe it's a bookstore, maybe it's a record store, maybe it's that great little Indian restaurant you just found, or the farmer's market that just popped up down the street...but how hard is it to concentrate your efforts on the things that are important to you, the things that make your life a little better?
It's not hard.
This isn't to say that I'm not going to buy my laundry detergent at Target anymore, but I'm going to really try to make sure that my money is where my mouth is. How about you?

